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Industry Capstone: “The Effectiveness of Digital Marketing on Brand Awareness Among Social Media Users in Target Areas of Bulacan: A Study on Enlins Bakeshop”

Role: Leader, Co-writer
Adviser: Professor Thomas Lazaro III

  • Led a group of eight members with diverse traits and personalities.

  • Organized tasks and set internal deadlines to ensure all submissions were timely.

  • Conducted an interview with the owner of Enlins Bakeshop for insights.

  • Identified the primary problem faced by the company and proposed actionable solutions.

  • Contributed to writing important sections of the research paper.

  • Created a proposal for publication materials to enhance the company's social media presence.

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